Thanix

Direct or Resold

There are dozens of ways to buy AI. They all collapse into one question: is anyone standing between your people and the AI model?
The question

Dozens of options. One question.

Resold

Someone in the middle

A vendor sits between your people and the AI model. Their workflow, their interface, their choice of model, their markup.

Direct

Nobody in the middle

Your people get the actual state-of-the-art frontier AI model, wired into the work they already do.

Same underlying technology either way. Completely different economics, quality, and ceiling.

Resold

Where your money actually goes

You
per-seat fee
Vendor margin
taken first
Tokens
bought wholesale
Model routing
whichever protects margin
Your answer
source undisclosed
Resold · the quiet tax

Frontier prices, yesterday's intelligence

You pay
Frontier-tier seat price
You receive
Cheaper, older model
the markup

Frontier and budget models now differ by years of capability. Work that succeeds on one simply fails on the other.

Resold · symptoms

The tax never appears on the invoice

It shows up in the work instead:

The diagnostic

Don't take our word for it. Ask your people.

The cheapest diagnostic you have, survey anyone using your current AI tool:

Does it actually finish the task, or do you check and redo it?
How often is it confidently wrong?
Has it stopped being worth opening?

Measure the frustration. That number is your answer.

Direct

What we build instead

Direct · economics

What it costs per person

~$20/mo
Standard seat: most of the staff
$100–200/mo
Power seat: heavy users
$250–300/mo
What one mid-market ERP charges per user

Published pricing. No middleman. Get the AI quality tier you pay for.

What changes

The empowered employee

It onboards like a new hire. Except it never forgets, and it gets better every week.

The insight

Automation counts as output

A wrapper can't produce that. It bills for seats used, so it rewards sitting in the tool, not escaping it.

Governance

The trust rails

Start a conversation

Not a demo. Fifteen minutes on the single most repetitive thing your team does. That is usually enough to tell whether this is worth your time.

Tell us what you want to achieve →

dave@thanixconsulting.com · 708-261-9677

Speaker notes · slide 1
Deliberately directional. The granular evidence (per-employee metrics, exact catches, session counts) lives in the weekly client reports; bring those to a working session, not the pitch. Pricing: claude.com published Aug 2026: Team standard $20–25/seat, premium $100–125, Max $100/$200; "$20 / no maintenance" is verbatim from a live client demo; the $250–300/user/mo ERP figure is a client's own signed purchase. Never promise an ERP replacement, timeline, or cost. Keys: . notes · F fullscreen · arrows navigate.